Our Story

Sunny Aiya, the heart and brain behind everything you now see at Aiya Designs, hails from a family that has been in the jewelry business for generations. Our story began in 1886 when his grandfather started with precious stone trading. His father took it a step further by transitioning from colored gemstones to diamond cutting, thus enhancing his knowledge of loose stones. Sunny with a creative mind and passion for haute jewelry stepped into the family business of precious stones and began designing. His first pieces were the result of an innate talent for drawing and his fascination for precious metals and gemstones. He broke the boundaries of design producing widely acclaimed pieces, both in the bridal and fashion. Each piece was a design of excellence through a symbiosis of drawing and technique. Pia, his daughter, having learnt the craft of fine jewelry making through a tradition passed down from her father, grandfather, and great grandfather, brought in a scientific outlook, newer techniques and a millennial perspective to the business. Her love for nature celebrates jewelry as aggregating and synthesizing elements of symbolism and life experience showcasing the jewelry in a different light.

A fourth-generation family-owned business since 1886, Aiya Designs maintains the highest ethical and professional standards. With a commitment to technical knowledge and dedication to creativity and quality, we believe in honesty, integrity, and a conviction that the greater goal of business is to put people before profit. Every new generation brings a new outlook and redefines our family motto of WIT – Whatever It Takes. This applies to how we conduct business and how we treat our customers.None of this is possible of course without the support of our employees and loyal customers – like yourself. Within the company and industry, our employees and customers are family. We cannot succeed and do what we love if you do not succeed as well. Even though the industry has evolved, the sense of family remains.

From knowledge, to concept, to stone selection, to manufacturing, to jewelry inspection, to sale, we are involved every step of the way. We work hard every day to be reliable and strategic partners to our customers – WIT.